To help launch an exclusive coffee maker into the UK market.
When the distributors of the legendary Italian-designed Atomic Coffee Maker decided to launch in the UK they asked Imagen to create a brand and online presence that would promote awareness to consumers and kitchen appliance stockists. So we came up with:
To promote the professional profile of Bradford TV cook, Gita Mistry.
Gita came to Imagen following her success in winning BBC2’s Eating With The Enemy. We devised a mini-publicity campaign which maximised awareness of ‘appearance’ opportunities at food events, media interviews and features with recipe ideas and presentation including press support at a civic reception to honour her achievements.
Maintain profile and awareness of company and support development of sister brands into new customer markets.
Dine is one of the North’s premier specialty hospitality, catering and events companies with an annual list of 200 receptions, parties and corporate functions in 30 venues across Yorkshire. We delivered a broad portfolio of marketing communications support across the company, helping Dine to establish interest and bookings at its exclusively-managed venues, launch new events venues in the region, and expand the customer base for its Dine Simply and Dine Hospitality brands.
Create new brand identity and packaging to promote range of bottled ales and support sales into supermarkets.
Hambleton Ales is a microbrewery near Thirsk in North Yorkshire. Owner Nick Stafford wanted to refresh the product brand to reinforce its regional identity and create a stronger link to its local heritage. We designed a brand look that was instantly recognisable to customers and highlighted the origins of the brewery. A white horse became the core emblem of the brand to be used across the product range and we also devised “The Legend of the White Horse” to appear on packaging to reinforce the brewery’s values of quality and tradition.
Launch new company and develop brand awareness of sushi retailer.
Sushi was a new food phenomenon in the Leeds area and our challenge was to maximise awareness of the first ever retailer/delivery service in the city and maintain profile to encourage customer trial and repeat orders. This also meant educating consumers and debunking some of the myths and confusion about sushi. Sisushi and its founder were regularly in the media – regional, national and broadcast – in the launch year. This helped to grow its customer base and eventually the opening of two retail eateries in the city.
