brief

Create new brand identity and packaging to promote range of bottled ales and support sales into supermarkets.

Hambleton Ales is a microbrewery near Thirsk in North Yorkshire. Owner Nick Stafford wanted to refresh the product brand to reinforce its regional identity and create a stronger link to its local heritage. We designed a brand look that was instantly recognisable to customers and highlighted the origins of the brewery. A white horse became the core emblem of the brand to be used across the product range and we also devised “The Legend of the White Horse” to appear on packaging to reinforce the brewery’s values of quality and tradition.

outcomes

• Striking brand design and a ‘product story’ told on packaging helped Hambleton secure a listing in Asda stores.