brief:

To promote the professional profile of Bradford TV cook, Gita Mistry.

Gita came to Imagen following her success in winning BBC2’s Eating With The Enemy. We devised a mini-publicity campaign which maximised awareness of ‘appearance’ opportunities at food events, media interviews and features with recipe ideas and presentation including press support at a civic reception to honour her achievements.

outcomes

• Food reviews and personal features in Yorkshire glossy and lifestyle magazines.
• Stage management of civic reception
• Professional showreel created from TV appearance
• Enhanced online content and presence
• Branding for demonstration stands and recipe cards