brief:

To help launch an exclusive coffee maker into the UK market.

When the distributors of the legendary Italian-designed Atomic Coffee Maker decided to launch in the UK they asked Imagen to create a brand and online presence that would promote awareness to consumers and kitchen appliance stockists. So we came up with:

tactics:

• Brand design
• Product presentation
• Website supported by e-commerce system
• Online promotion
• Product reviews in national glossy and lifestyle magazines